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Check out Mintel's predictions and implications for beauty and personal care brands.
October 27, 2014
By: Christine Esposito
Editor-in-Chief
Market research and analysis firm Mintel has revealed four key US consumer trends for 2015: Get Smart; My Wallet, My Way; Fight for Your Rights; and Gender Agenda. Here's a closer look at them: Get Smart The world of synced devices, including wearable technology and smart home appliances, will mainstream as trusted retailers and manufacturers satisfy consumer appetite for collecting data and controlling devices. Smart devices appeal to consumers because they save time and money but they a...
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